As we get older the dreaded wrinkles begin to appear and skin gradually loses its natural elasticity and collagen. People often feel sensitive about their skin and as a nation we spend millions of pounds each year on every anti-ageing solution out there, from creams and masks to going under the knife.
Now, Beverley-based Dr Katerina Steventon has combined her bio-chemistry degree, PhD in skin science and beauty therapy qualifications to launch a new product, 4, that combines four plant oils and four active ingredients to target wrinkles with an effective massage technique.
‘It’s a serum and oil all in one – it’s a hybrid combination,’ explains Katerina. ‘People know how to use serums and people know how to use massage oils, but not many combine both.’
‘I feel that [facial] massage is really what’s missing in this country,’ she continues. ‘Beauty therapy here is relaxation and pampering – I go beyond that. I practice various therapies and different types of massage.’
It’s the combination of active ingredients and oils with a massage technique (explained on her website) that targets signs of anti-ageing. The four organic oils include jojoba, rose hip, camellia and echium in high concentrations, which moisturise, smooth, repair and restore skin to make you appear younger. The four active ingredients are marine micro-algae cylindrotheca fusiformis (sourced from the French Riviera), swertiamarin (an extract from Indian Gentian leaves), Renovage™ (a high-tech anti-ageing ingredient) and one you might not expect: liquorice plant, which Katerina explains has been used by the Japanese for years to treat signs of ageing.
‘I could have called it eight,’ laughs the Czech, who after a long stint in the world of science returned to beauty therapy after the birth of her child, bringing her scientific knowledge to the job. ‘I am fairly unique in that usually you would have a hands-on beauty therapist or a scientist in the lab – I try to combine both,’ she says.
A firm believer that skin products should always be pleasant to use, Katerina focused on the texture of 4. ‘It’s fairly dry to touch. Some oils can be really heavy and oily and people feel it gets in their hair,’ she says. When the product is applied using Katerina’s massage technique, it is worked deep into the dermis which provides maximum benefit.
‘Frown lines, lip lines and nasal lines are what age people most,’ she says. ‘The first effect is anti-wrinkle and the second is anti-sagging.’ The skincare expert recommends using the product twice a day, as a serum in the morning and a massage oil in the evening. ‘It’s results-orientated massage. If you massage your face daily, it’s a self-caring meditative technique which helps you look and feel better,’ she says, adding: ‘People can achieve a lot when they massage their face. It’s a discipline that’s not known in this country.’