Personalised Comfort | Living North

Personalised Comfort


Blue sofa in wooden interior
Meet the Northumberland-based furniture company who make custom furniture for the world’s finest interiors
‘Recognised worldwide, the George Smith name is a guarantee of outstanding craftsmanship and service’

George Smith furniture can be found among the world’s most beautiful interiors, from the finest hotels and restaurants in London to a castle in Scotland or a celebrity home in Los Angeles. These masters of luxury pride themselves on the variety of products they offer and there’s little they can’t achieve. Recognised worldwide, the George Smith name is a guarantee of outstanding craftsmanship and service. 


George Smith’s own collection features classic designs such as chesterfields and scroll-arm sofas, alongside distinctive contemporary styles, and includes collaborations with the world’s top interior designers. The company is opening their furniture design studio at their factory in Northumberland to the public for the first time. Interior designers and retail clients are now free to visit the studio Monday–Friday from 9am–5pm to create their very own personalised furniture for their next residential or hospitality project. The furniture design studio opens on 8 May 2017.


George Smith build their furniture entirely in-house, and from frame to finish each piece is meticulously handmade – so not only can you choose your own fabric or leather finish but also the size, cushion filling, wood finish and any other details (such as adding fringe, castors or nail heads). All of their hardwood frames are hand-jointed and made to last, designed to be passed down through the generations. The furniture design studio can also build something completely bespoke and provide detailed drawings and prototypes for any project, whether it’s banquette seating, bar stools, 15-metre chesterfields, deep-buttoned beds or a client’s own special design.


George Smith has long been recognised as a champion of traditional hand production, executed by a team of master craftsmen. Today these skills are expertly combined with the very best in design and manufacturing technology to meet the requirements of their retail customers and interior designers. This fusion creates a look and feel special to George Smith, and delivers the unrivalled refinement, precision and luxurious comfort for which their furniture is known.


Factory and Design Studio, Unit 5 Moorland Way, 

Cramlington NE23 1WE

Flagship Showroom, 587-589 Kings Road, London SW6 2EH


Shop available stock online at

Published in: March 2017

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