Picture Perfect | Living North

Picture Perfect


Calling local art-lovers: get excited about a brand new company which helps you seek out masterpieces for your home

Julia Bell, who has formerly worked as Head of Partnerships at BALTIC Centre for Contemporary Art, and Curator at Middlesbrough Art Gallery (later MIMA), has just launched Parapluie  – an art advisory service specialising in guiding you through the process of buying original art.  

‘There are lots of people who love art and would like to have an original work for their home. However, the process of buying artwork or commissioning a piece from an artist can be daunting,’ Julia explains. 

During her 20-year career working in the contemporary art world, Julia has built up an impressive contact book of artists and galleries, not only in the North East but nationally and internationally. 

She advises people on buying or commissioning contemporary art and can oversee the entire process, handling everything from negotiations and valuations to transport, delivery and installation. ‘How much will it cost? How do you negotiate the purchase of a painting or sculpture for your home? And how can you be sure you’re making the right choice when you select your artwork?,’ Julia asks. Her role is to lead people through this process and make sure that they end up with something which fits perfectly in their home.

As well as working directly with homeowners, Julia also liaises with interior designers and architects, selecting artwork which complements newly designed homes and workplaces. 

‘The primary consideration for me when I work with a homeowner is helping them to find art which they are passionate about as this is something that they are going to live with on a daily basis,’ she says. ‘The right piece of art can really complete a home and of course it can be an investment for the future as well as something to enjoy today.’

Along with offering an art advisory service for individuals and businesses, Parapluie organises regular visits to artists’ studios, art fairs and exclusive preview events through its members club. Find out more at www.parapluieart.com.

Published in: April 2018

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