What inspired you to start Sweet Revolution?
After studying nutrition, I started making raw chocolate treats for my children. They loved the chocolate and so did everyone else! I was so encouraged by their response that I decided to approach two local health food stores to ask if they’d be interested in selling the bars. They were. The rest is history, really.
Why did you decide to shift focus from chocolate bars to hot drinks?
We attend so many events every year that are aimed at the wellness, free-from and vegan markets. From speaking to customers so often, I realised that one thing they were really looking for was a dairy-free, instant hot chocolate that wasn’t full of refined sugar, but that was actually made with really good ingredients. There wasn’t anything on the market, so I decided to create a recipe. The product was very successful, so we added to the range – using the same base ingredients – and launched the three lattes. Because the product range is so unique, it made sense to concentrate on the drinks.
So how is business going?
It continues to grow every year. We’ve grown organically, with many customers approaching us, which is fantastic! We now have four distributors in the UK, together with partners in Ireland, the Netherlands, Finland and, more recently, China.
Do you think studying nutrition helped?
My knowledge of nutrition really influences my choice of ingredients. We source the cleanest and most naturally-produced ingredients, with an eye on their health benefits. But I believe every drink has to taste fantastic too. Who wants to drink a drink purely because it’s good for them? Not many.
While your products have a real tropical flavour to them, the roots of the business are firmly in Yorkshire. You’ve mentioned that sourcing organic ingredients from their native habitat is important to you – but is it also important to keep a local feel to your brand?
We can’t source the ingredients we use from Yorkshire – unless someone comes up with a clever way to grow cocoa beans and coconuts on the Dales – but we’re well and truly rooted here and it’s important to us that this doesn’t change. Not only was the brand born in Yorkshire, but all of the people that helped us in the beginning (and that still buy and sell our products) are here.
So how do you keep Yorkshire in your brand?
All of the team are from Yorkshire and we support local stores and initiatives wherever we can. I think it’s important to look after those customers closest to home first, as they are the base on which to build the rest of your business.
You enjoyed success at the TASTE awards with your Turmeric Latte winning ‘Most Original Product’. How important are these types of event?
Very important. The promotion we get from winning awards like these is fantastic. Our products are quite different, so to have a panel of judges taste the latte and love it means a lot – it’s almost like an official stamp of approval for potential customers.
Turmeric has shot to superfood stardom recently. Do current food trends influence you when it comes to choosing which products to develop?
To a certain extent. We always have an eye on any scientific studies being published that show the health benefits of foods and, therefore, what the next ‘superstars’ are likely to be. The US market is also important – what’s ‘on trend’ there usually becomes popular here.
Which of your drinks is your favourite?
The Matcha Latte. I just love the taste! Matcha can have a bit of an astringent aftertaste, so we’ve added a little vanilla to take the edge off. It’s also a great replacement for coffee because there’s already some caffeine in Matcha (as a green tea), but it’s slow-release.
What are your plans for the future of Sweet Revolution?
We have two new latte flavours launching next month at the Natural and Organic expo in London’s Excel. They’re top secret at the moment – but we’re super excited about them!
Three reasons why you should be drinking Turmeric:
Curcumin, the main active ingredient in Turmeric, has powerful anti-inflammatory properties that can help fight the symptoms of almost every chronic disease: including Alzheimer’s, heart disease and cancer
Turmeric is a potent antioxidant that neutralises the free radicals that cause damage while boosting the activity of the body’s own antioxidant enzymes – protecting against signs of ageing and disease
Turmeric has been found to increase levels of the hormone BDNF (Brain-Derived Neurotrophic Factor), which encourages neurons to multiply and form new connections within the brain