Where are you based?
LoveLi is based in rural Lincolnshire, in our lovely little home design studio.
Tell us about your background.
I’ve worked in the design and marketing industry for over a decade. I have a degree in Industrial Design, but it was working within the marketing sector following university that led me to concentrate on graphic design. After working as an in-house graphic designer in London, in 2012 I decided to go it alone and try my hand at freelance design consultancy. I haven’t looked back since, and currently enjoy creating designs for small businesses and start-ups at the beginning of their journey.
How did you start LoveLi?
I run LoveLi alongside my corporate graphic design company Lianne Darley Design Studio. After designing wedding stationery for friends and getting married myself in 2014, I launched LoveLi to offer a truly bespoke wedding design service for couples. I then wanted a way to continue the customer relationship after the marriage, so the ‘For Life’ collection was born – providing inspirational quote art and unique greetings cards for all occasions.
Where do you source your materials?
All of our designs are printed in the UK and finished by hand in our small studio. I always try to source materials from other small local businesses as much as possible, and use high-quality FSC-certified paper so each design really stands the test of time. We are also doing our bit for the environment by using corn starch cello bags and oxo-degradable bubble wrap, which are both biodegradable and compostable.
Where do you find inspiration?
From everyday life – taking a step back and watching the world go by can really get the creative juices flowing. I am always keeping abreast of fashion and interior trends to ensure my designs match what people are wearing and filling their homes with.
What motivates you?
Above all, good design. It’s integral to everything I do. Attention to detail at LoveLi, from the design phase through to customer service, is extremely important and all my work is done with as much love and care as if it were my own.
Tell us about how you design your products.
Once I have got a theme or idea for a collection, I begin designing the quotes and illustrations using professional digital computer software. Endless fonts and colours are trialled and tested before I select the final designs that make it onto our products, whether that be art prints, cards or giftware.
Do you have a favourite product/creation?
My favourite collection is the Script Collection. I love its simplicity and elegance, and the monochrome colours work within most rooms and interiors. Our Bracelet Card Collection is another favourite, as they combine card and gifting beautifully.
What are you currently working on?
Lots! I always have many plates spinning and twice as many ideas in the background. I’m currently developing some small, mini-sized thank you card packs. Watch this space for plenty of new product lines this year.