Why Longevity is the New Beauty Movement
The beauty industry is coming to terms with a new trend that's rapidly taking over
For years, aesthetic medicine focused on one goal: looking younger. But a new generation of patients is asking a different question entirely – how can I age slower?
This interest in longevity beauty has seen the emphasis shift from dramatic and very visible transformation to regenerative treatments that support long-term skin health. Instead of freezing and eradicating lines and wrinkles, patients are increasingly investing in collagen banking, treatments which are designed to preserve and stimulate the skin’s natural structure, and the whole conversation around aesthetics is changing.
‘Patients are no longer asking to look different, they are asking how to maintain healthy skin as they age, while preserving natural features, and that’s where regenerative treatments come in’, says aesthetic expert Dr Nabil Jetha.
So what is collagen banking? Basically it means supporting collagen production before it significantly declines. From our mid-twenties onwards, collagen production gradually slows. By introducing treatments that stimulate collagen earlier, we can help maintain skin structure, firmness and elasticity over time.
One new treatment is Poly-L lactic acid (PLLA); a bio-stimulatory injectable material used to treat facial aging by stimulating the body’s own collagen production. Unlike traditional fillers, PLLA works gradually over several months to restore volume, improve skin texture, and smooth wrinkles, with results lasting up to two to three years. Commonly branded as Sculptra it is used to target cheeks, temples, nasolabial folds and marionette lines, promising natural looking rejuvenation with minimal down time – and because results develop over several months the outcome is both subtle and natural.
Another change is in regenerative injectables, including polynucleotides and Profhilo which focus on improving skin quality rather rate adding obvious volume. ‘Polynucleotides are particularly exciting because they support cellular repair and tissue regeneration. They improve hydration, elasticity and overall skin quality, creating healthier, more resilient skin,’ says Dr Jetha. ‘By delivering a precise combination of amino acids and hyaluronic acid to support the skin’s extracellular matrix, this helps stimulate collagen and elastin production while improving hydration, elasticity and overall skin quality.’
Energy-based treatment have also become popular, playing a key role in longevity-focused aesthetics. By delivering precise pulses of energy, laser or light-based technologies can also support skin regeneration, improve pigmentation, redness and overall skin quality and also encourage collagen production.
Treatments such as Morpheus8 combine microneedling (up to 4mm) with radio frequency, penetrating deeper into the skin to help stimulate collagen and subtly firm the lower face for a sharper more sculpted appearance, that still looks like you. Alternatively, SkinPen is less invasive (penetrating up to 2.5mm) but is great for surface-level rejuvenation and is the go-to for improving the appearance of fine lines, wrinkles and the overall texture of the skin, and can be combined with light treatment for extra effectiveness.
Perhaps the biggest shift within the longevity beauty movement is cultural. Instead of obvious cosmetic work, patients are now prioritising skin quality, subtlety and long-term results. The most beautiful results in aesthetics today are the ones that look effortless. When the skin is strong, hydrated and structurally supported, you don’t need dramatic interventions.
~ Cosmetic PR
Profhilo Treatment: from £300
Dr Fiona Steedman
Pinetree Health & Fitness, 201 Jesmond Road,
Jesmond NE2 1LA
07418 641865
SkinPen & Red Light Treatment: £175
The Skin & Wellness Clinic
Milkhope Centre, Blagdon NE13 6DA
01670 789064
Sculptra: from £350
Newcastle Skin Clinic
Team Valley Gateshead NE11 0BE
0191 500 0330
Morpheus8: from £450
Dr Helen Marsden Aesthetics
7 Old Elvet, Durham DH1 3HL
0191 580 4004
Renew & Sculpt Treatment: on consultation
ENISKIN
Harrison House, Hawthorn Terrace, Durham DH1 4EL
0191 367 1238
– The Long Game –
The best buys and buzzwords in longevity skincare
Copper peptides are naturally occurring amino acids that boost collagen, support skin regeneration and act as antioxidants. NIOD’s Copper Amino Isolate Serum 3, £70, is an invaluable multi-tasker encouraging skin into a heightened state of repair to improve its overall health. A targeted treatment, it’s powered by a high concentration of tripeptides for a complexion boost, improving textural damage, battling blemishes, evening out tone and restoring radiance. niod.com
Polydeoxyribonucleotide (PDRN) is derived from salmon DNA and is widely used in skincare for anti-ageing, tissue repair and improved elasticity. Popular in K-beauty, it promotes cell turnover and now features in serums, creams and masks. Anua’s PDRN Hyaluronic Acid Moisturising Cream, £24, hydrates skin for a glass-like glow. boots.com
Exosomes are tiny anti-inflammatory, intercellular messengers carrying proteins and lipids to help tissue repair and skin regeneration, boosting collagen and accelerating renewal. This new leave-on treatment for daily use visibly brightens and smoothes skin whilst reducing the appearance of lines and wrinkles. Phyto Nature E² Exosome Exfoliant, £148 Dermalogica dermalogica.co.uk
Chronically damaged, aged or inflamed skin produces chemicals that can have an effect on your overall health, and it’s as relevant to your body as your face. Always cleanse and exfoliate regularly and use a body cream containing antioxidants, peptides and retinoid. Youthbomb Body 360 Repair Concentrate, £65 (member’s price) from Beauty Pie, contains a bioavailable retinol complex to boost elasticity, targeting sagging skin, dullness and age spots. beautypie.com
NAD+ is a vital coenzyme found in all living cells that powers energy production, repairs DNA and reduces inflammation. Topical NAD is used to combat age-related decline, stimulating collagen and boosting firmness and resilience. Medik8’s Advanced Pro-Collagen+ Peptide Cream, £79, combines Growth Factor MiniProtein™, designed to help stimulate collagen, paired with NAD+ Longevity Booster and other powerhouse actives like peptides. medik8.com
Prevention is always better than cure so come rain or shine, make sure you use a broad spectrum sunscreen to prevent premature collagen loss and photo-ageing. This ultra-light sunscreen contains hyaluronic acid to soothe and astaxanthin to brighten and protect against antioxidants. Ultralight Face Fluid SPF50, £15 Byoma byoma.com
Inflammaging is the chronic, low-grade inflammation that erodes collagen and increases oxidative damage. Biossance’s Squalane + Growth Factor Firming Moisturizer, £52, contains innovative biomimetic growth factor technology which mirrors youthful behaviour within the skin, encouraging a firmer, collagen-rich appearance while supporting elasticity and resilience. biossance.com